Strategic thinking
PUBLIC REGISTER · ARCHIVED LINKS ONLY · 16 RECORDS
Defining the problem, finding insights, writing the brief, and that strategy life.
| Type | Record | Description | Issue |
|---|---|---|---|
| Unsorted | The Cult of Optimization | “The problem here is obvious to anyone not immersed in the culture of Silicon Valley. Not every worthwhile objective can be measured.” |
#186 |
| Unsorted | Creative Brief Cheat Sheet: Templates, Examples, How To's | “The brief tells you the what. It doesn't answer the how. That's where the work comes in.” |
#185 |