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Research reports

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Reports, surveys, and studies worth keeping around.

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Synthetic Customers Earn Their Stripes

“Market leaders that can iterate quickly, test more ideas, and kill weak concepts early consistently outperform those tied to slow, episodic, siloed insight cycles.”

  • Research reports
  • AI perspectives
#183
AI in Design Report 2026

“Designers are using double the number of off-the-shelf tools than they did in 2025, and they're building custom software with AI that matches how they like to work.”

  • Research reports
  • AI perspectives
#182
Children's Media Lives 2026 Report
  • Research reports
#182
Entertain or Die 3.0

97% of the world's most entertaining brands posted revenue growth, with over two-thirds having double digit gains.

  • Brand strategy
  • Research reports
#178
2nd Annual Metalabel Survey of Creatives: Doing it anyway

“BEING AUTOMATED OUT OF OUR OWN CREATIVITY” WHILE “LEARNING SKILLS THAT FEEL LIKE MAGIC.”

  • Research reports
  • Better at Work
#170
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