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Research reports

Reports, surveys, and studies worth keeping around.

#188

UTA Culture Canon

United Talent AgencySaved

“For brands, this is the defining tension of 2026. Culture, in all its multitude, is everywhere. Yet it cannot be harnessed through reach alone, or even momentum.”

Synthetic Customers Earn Their Stripes

Bain & CompanySaved

“Market leaders that can iterate quickly, test more ideas, and kill weak concepts early consistently outperform those tied to slow, episodic, siloed insight cycles.”

AI in Design Report 2026

State of AI DesignSaved

“Designers are using double the number of off-the-shelf tools than they did in 2025, and they're building custom software with AI that matches how they like to work.”

Entertain or Die 3.0

TracksuitSaved

97% of the world's most entertaining brands posted revenue growth, with over two-thirds having double digit gains.

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