Media shifts

“This is not how creativity works. Artists are usually fascinated by a whole range of different interests, but on YouTube we're being forced to pick one and commit.”

“For example, I’ve worked with a brand that used to rank number one for all of their commercial terms on Google — drove a ton of traffic and revenue for years. They’re cited very heavily in AI search now, but often cited as, “by the way, don’t buy from these people.”

“Everyone jumping off the bridge to feel the wind in their hair.”

“The individual prompts were, on average, 3,000 words each.”

“We’ve locked ourselves in the stupidest possible version of Plato’s cave, where what looks like the spontaneous consensus of the hive mind is often just shadows on the wall.”

“They want videos to feel like a friend with perfect media training casually FaceTiming them from a professional newsroom.”

“Only 5% said they wanted to be digital creators or influencers”

“The biggest thing people are missing about taste across the board is that it is relative, contextual, and social.”

“Platform loyalty is effectively dead.”

“No one knew it at the time, but 2014 — more precisely, Ellen DeGeneres' star-studded selfie moment — marked the peak of a monoculture that no longer exists.”

“Two-thirds of Gen Zs spend more time with fan-created content than with the official titles”

“Podcasters who spent the best part of a decade honing their craft and growing audiences are in a curious position: Burnt out or cast aside by fresh demands of the now thriving industry.”

“Social media teams are going to have to get more serious about YouTube this year.”

“But I’m still bullish on creators.”

“There's a reason why Timoth Chalamet is spamming your feeds with viral little moments. Even at his level, it is required if you want to have any chance at all.”

“Appleby didn’t know it at the time, but he was supercharging an entire visual genre of the internet—an undeniably effective and contagious one, but also one that would progressively become more loathed. He was the J. Robert Oppenheimer of YouTube Face.”

“It just really does allow you to shut off the rest of the world.”

“This is advertising that looks like authentic organic fandom.”

“I’m very interested in a phenomenon that I call the antisocial century, the idea that for a variety of reasons, we are spending much more time alone. And that is having a bunch of second and third order effects.”

“I’m very interested in a phenomenon that I call the antisocial century, the idea that for a variety of reasons, we are spending much more time alone. And that is having a bunch of second and third order effects.”

“What if you could subscribe to a domain expert's AI brain the way you subscribe to their newsletter?”