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Media shifts

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Structural changes in media, platforms, and attention.

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i drink wine, i don't count my sleep score, i never use AI, i cancelled my amazon AND I AM HAPPIER THAN YOU!!!!!!!!!!!!!!!!!!!!

“Everyone jumping off the bridge to feel the wind in their hair.”

  • Media shifts
  • AI perspectives
#183
This Cannes Film Cost $500,000 to Make. $400,000 Was AI Compute Costs

“The individual prompts were, on average, 3,000 words each.”

  • Media shifts
#183
The Feed Is Fake

“We’ve locked ourselves in the stupidest possible version of Plato’s cave, where what looks like the spontaneous consensus of the hive mind is often just shadows on the wall.”

  • Media shifts
#182
There's nothing to watch on YouTube anymore

“They want videos to feel like a friend with perfect media training casually FaceTiming them from a professional newsroom.”

  • Media shifts
#181
Gen Z doesn't want to live in public anymore

“Only 5% said they wanted to be digital creators or influencers”

  • Media shifts
#181
TASTESLOP

“The biggest thing people are missing about taste across the board is that it is relative, contextual, and social.”

  • Creative advice
  • Media shifts
#181
Gen Z Cancels Streaming Subs for One Show, Don't Buy Full-Price Games

“Platform loyalty is effectively dead.”

  • Media shifts
#180
The Year the Monoculture Died

“No one knew it at the time, but 2014 — more precisely, Ellen DeGeneres' star-studded selfie moment — marked the peak of a monoculture that no longer exists.”

  • Media shifts
#178
Mario and the New Fandom Flywheel

“Two-thirds of Gen Zs spend more time with fan-created content than with the official titles”

  • Brand strategy
  • Media shifts
#177
The Veteran Podcasters Hanging Up Their Headphones

“Podcasters who spent the best part of a decade honing their craft and growing audiences are in a curious position: Burnt out or cast aside by fresh demands of the now thriving industry.”

  • Media shifts
  • AI perspectives
#176
Only 5% of Gen Zers said they’re cutting back on YouTube

“Social media teams are going to have to get more serious about YouTube this year.”

  • Media shifts
#175
YouTube is in its studio era

“But I’m still bullish on creators.”

  • Media shifts
#175
Being an influencer has replaced everything

“There's a reason why Timoth Chalamet is spamming your feeds with viral little moments. Even at his level, it is required if you want to have any chance at all.”

  • Media shifts
#174
YouTube Face Has Infected the Internet

“Appleby didn’t know it at the time, but he was supercharging an entire visual genre of the internet—an undeniably effective and contagious one, but also one that would progressively become more loathed. He was the J. Robert Oppenheimer of YouTube Face.”

  • Media shifts
#174
Young people are turning to old-school hobbies to get off their phones

“It just really does allow you to shut off the rest of the world.”

  • Media shifts
#174
The 'clippers' who make internet stars viral

“This is advertising that looks like authentic organic fandom.”

  • Media shifts
#173
The Obscure Media Theory That Explains '99% of Everything'

“I’m very interested in a phenomenon that I call the antisocial century, the idea that for a variety of reasons, we are spending much more time alone. And that is having a bunch of second and third order effects.”

  • Media shifts
#173
The Obscure Media Theory That Explains '99% of Everything'

“I’m very interested in a phenomenon that I call the antisocial century, the idea that for a variety of reasons, we are spending much more time alone. And that is having a bunch of second and third order effects.”

  • Media shifts
#172
The New Creator Economy Is Monetizing Your AI Brain

“What if you could subscribe to a domain expert's AI brain the way you subscribe to their newsletter?”

  • Agency futures
  • Media shifts
#170
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