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Media shifts

Structural changes in media, platforms, and attention.

The New Brand Folklore

BRXND DispatchSaved

“Today, a brand is far less what it says about itself, and far more about what a wide ecosystem of third parties, both human and non-human, can find, trust, rank, recommend, and sell.”

On AI Search with Tom Critchlow

BRXND DispatchSaved

“For example, I’ve worked with a brand that used to rank number one for all of their commercial terms on Google — drove a ton of traffic and revenue for years. They’re cited very heavily in AI search now, but often cited as, “by the way, don’t buy from these people.”

TASTESLOP

Nemesis MemosSaved

“The biggest thing people are missing about taste across the board is that it is relative, contextual, and social.”

The Year the Monoculture Died

The Hollywood ReporterSaved

“No one knew it at the time, but 2014 — more precisely, Ellen DeGeneres' star-studded selfie moment — marked the peak of a monoculture that no longer exists.”

YouTube Face Has Infected the Internet

The RingerSaved

“Appleby didn’t know it at the time, but he was supercharging an entire visual genre of the internet—an undeniably effective and contagious one, but also one that would progressively become more loathed. He was the J. Robert Oppenheimer of YouTube Face.”

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