Strategic thinking

“Strategy is the art of getting other people to do something. In the pursuit of that, narrative is the strategist's tool.”

“If you truly do not care about what you’re doing and just want to collect a paycheque, then efficiency is the perfect mantra. Don’t make decisions, just do whatever is cheapest.”

Why, how, and when weird wins - and what you can practically do as an agency, brand or just human to win weird too.

“The problem here is obvious to anyone not immersed in the culture of Silicon Valley. Not every worthwhile objective can be measured.”

“The brief tells you the what. It doesn't answer the how. That's where the work comes in.”

“You have to do things that are hard to replicate via AI alone. Show up in person. Be personal in your storytelling. Make physical things.”

“Familiarity is no longer a flex, it's the floor.”

A collection of tools that are useful in creative problem solving which generally follows the steps of clarify, ideate, develop, and implement.

“A curated collection of strategy frameworks, creative provocations, and planning tools — compiled from years of practice in brand strategy and advertising.”

“What happens when the thing you used to sell becomes almost free?”

“The task is to think about the thing, not generate some words.”

“Deserve is not earned by the customer. It is owed by the maker.”

“The test: Can someone describe what they would buy from you without using the word “strategy”?”

“So I grabbed 100 titles from 2nd-degree connections on LinkedIn that had strategy somewhere in the visible profile and ran some analysis.”

“Hahaha, says the reader. Hahaha … fuck.”

“You are remembered for the help you provide, not the noise you make.”

“Market the workshop activities like you are teaching children.”

“Market the workshop activities like you are teaching children.”

“A reading list for strategists who want to think dangerously.”