Brand strategy

PUBLIC REGISTER · ARCHIVED LINKS ONLY · 18 RECORDS

Positioning, distinctive assets, and brand-building thinking.

Preview	Record	Issue
	The Strategy & Planning Scrapbook “A curated collection of strategy frameworks, creative provocations, and planning tools — compiled from years of practice in brand strategy and advertising.” Strategic thinking Brand strategy Reference libraries Better at Work	#182
	The AI Search Manifesto: Why Every Company Needs to Become a Publisher or Disappear From the Conversation “The brands that publish will be found. The brands that do not will be described by someone else, or not described at all.” Brand strategy	#181
	The Age of Curation The more we have, the less it means. Brand strategy	#181
	The Great Flattening: Corporate AI Language and Brand Voice Opportunity “Corporate America is converging on a single voice. The brands that opt out will own the next decade.” Writing is power Brand strategy	#178
	Death is our missing technology “We cannot make new things when our spaces are cluttered with infinite half-dead brands, platforms, trends, jokes, technologies, ideas and memories that steal endless little fragments of our attention.” Strategic thinking Brand strategy	#178
	Entertain or Die 3.0 97% of the world's most entertaining brands posted revenue growth, with over two-thirds having double digit gains. Brand strategy Research reports	#178
	The Long and the Short (form) of It New research reveals how to make entertaining and effective ads for TikTok, based on testing with TikTok users Brand strategy Reference libraries	#178
	The Dead End of Good Taste “I expect we'll see a shift in emphasis from taste to character, in which the premium is placed on contradiction over cohesion and the specificity of one's interests over generalized cultural fluency.” Strategic thinking Brand strategy	#177
	Mario and the New Fandom Flywheel “Two-thirds of Gen Zs spend more time with fan-created content than with the official titles” Brand strategy Media shifts	#177
	Zefr and OM Media Trials Release First-of-Its-Kind Study on Brand Impact of Ad Adjacency to AI-Generated Content “Some AI environments can drive positive brand outcomes, while others introduce real brand risk” Brand strategy AI perspectives	#176
	Y R U Scared of Being Too Niche “A post challenging the fear of being too niche in your professional positioning” Strategic thinking Brand strategy	#176
	The Brand That Thinks “The gap between these two kinds of brand is about to become unbridgeable. And most of the industry hasn't even noticed it's opening.” Strategic thinking Agency futures Brand strategy AI perspectives	#176
	20 Learnings on Building Community “I’ve striven to take the vow of guardianship and fellow friend.” Brand strategy	#174
	Events as an anti slop play “Events and experiences are no longer a nice-to-have in your marketing mix. They’re actually one of the fastest-growing budget lines for B2B brands.” Brand strategy	#172
	Your Brand is Not for Everyone “Constraint operates not as a restriction but as a shaping force.” Brand strategy	#172
	The Five Pillars of Brand Distinctiveness “Guarding against undifferentiated slop.” Strategic thinking Brand strategy	#172
	Why Does Every Cool Brand Eventually Become Boring? “They’re not asking “will customers still love this in 10 years?”, they’re asking “can we show enough growth to flip this?” Brand strategy	#170
	The era of post-modern brand longevity “Has the trend cycle moved so quickly that the heat of a hot brand now collapses almost as fast as it forms?” Brand strategy	#170