The Cost of Easy Answers
“When every gap in understanding gets filled instantly, we lose the conditions that make human curiosity possible.”
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Practical AI usage, workflows, prompts, and patterns.
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“When every gap in understanding gets filled instantly, we lose the conditions that make human curiosity possible.”
Mathematical algorithms on graphics cards cannot become conscious because they lack a complex biological substrate
“Everyone jumping off the bridge to feel the wind in their hair.”
My colleagues at Wharton call this “cognitive surrender,” and they documented how people would stop thinking about problems and just let the AI do the work, even when the AI was wrong.
“Make me look like more of a chad,” I then instructed the chatbot.”
If trust is the new economy, thick reputation is the new currency.
“The anti-technology romantic is almost always: 1) wrong, and, 2) mistaken in his arguments.”
“Machine-generated text reads as smooth and polished, but it loses the meanders, interruptions and leaps of logic that communicate emotion.”
“We can’t consider a career we’ve never heard of, read a book we don’t know was published, or explore an idea that never reaches us. The boundary of our awareness shapes the boundary of our choices.”
“I advocate for a narrative that does not discard people like a horse trying to rid itself of an annoying fly.”
“You can't advertise people out of reacting to their own experiences”
“It's important to recognise the difference between ai as a whole and generative ai. Ai has been used positively for decades to benefit societies, but generative ai is the one actively going against that, spreading misinformation, being used to exploit people, and so on.”
“The future will belong to people with a very specific combination of personality traits and psychosexual neuroses.”
“I think my problem - perhaps yours too - isn’t just unfinished projects. It’s unfinished thinking.”
After he left, coworkers could still message “Wei” with technical questions, assign tasks, send voice notes, or upload pictures.
If you project the trend a little, everyone who's not an engineer is going to code a little more, and engineers like me are going to code less.
“Figure out who is seeking value and create it for them.”
“What happens when the thing you used to sell becomes almost free?”
A reflection on how AI tools transition from feeling revolutionary to becoming part of our everyday workflow
“Marketing engineers are the hire of 2026. period.”
A sharp take on how AI acceleration might compromise marketing quality and strategic thinking
“When technology leads to huge numbers of jobs disappearing quickly, bad things happen”
“On their own initiative workers did more because AI made “doing more” feel possible, accessible, and in many cases intrinsically rewarding.”
“The true force of a technology is felt not with the substitution of tasks, but the invention of new paradigms.”
“If you give steroids to a Little League baseball player, they’re still a ten-year-old boy. Give them to Barry Bonds and he breaks every record in the books.”
“I am no longer needed for the actual technical work of my job.”
“Nice little personal essay you’ve got there, lady, but I know what you really are; time to get my knife out, time to start digging around under your skin until I find the wires.”
“What can the future look like for me?”
“The LLMs are pushing the essays away from anything that a human would have ever written”
“Most people are wildly inconsistent writers.”
“It takes what you know instinctively about your own writing and makes it legible for a machine to use.”
“Most people are wildly inconsistent writers.”
An interactive guide to understanding AI from first principles.
“For example, I’ve worked with a brand that used to rank number one for all of their commercial terms on Google — drove a ton of traffic and revenue for years. They’re cited very heavily in AI search now, but often cited as, “by the way, don’t buy from these people.”
Are we going to define how they should be used or let someone else define it for us?
“Market leaders that can iterate quickly, test more ideas, and kill weak concepts early consistently outperform those tied to slow, episodic, siloed insight cycles.”
“The real rates likely sit somewhere between what people claim they noticed, and what they actually encountered”
“Branded queries tend to benefit from AI Overviews.”
“Some AI environments can drive positive brand outcomes, while others introduce real brand risk”
“The preferences and tendencies and aesthetics are deeply baked into its machinery.”
“Designers are using double the number of off-the-shelf tools than they did in 2025, and they're building custom software with AI that matches how they like to work.”
“If you treat AI as a tool, you ask: how do I get the right answer? If you treat it as a medium, you ask: what happens if I push this?”
What if data centers were less imposing? Less sensorially destructive? Less ugly?
Smart people. Dumb AI.
“It feels more like a game loop: set direction, trigger action, watch what happens, evaluate, intervene, adjust, try again.”
“AI will make everything look the same. We're already seeing it. Most AI-generated images share the same aesthetic. Every template library offers the same layouts.”
“Today, a brand is far less what it says about itself, and far more about what a wide ecosystem of third parties, both human and non-human, can find, trust, rank, recommend, and sell.”
Familiarity is no longer a flex, it's the floor.
“The brands that publish will be found. The brands that do not will be described by someone else, or not described at all.”
“The gap between these two kinds of brand is about to become unbridgeable. And most of the industry hasn't even noticed it's opening.”
When investment ecosystems lose contact with delight, they lose sensitivity to fragile emerging futures.