AI perspectives

“For example, I’ve worked with a brand that used to rank number one for all of their commercial terms on Google — drove a ton of traffic and revenue for years. They’re cited very heavily in AI search now, but often cited as, “by the way, don’t buy from these people.”

“Are we going to define how they should be used or let someone else define it for us?”

“Market leaders that can iterate quickly, test more ideas, and kill weak concepts early consistently outperform those tied to slow, episodic, siloed insight cycles.”

“The real rates likely sit somewhere between what people claim they noticed, and what they actually encountered”

“Branded queries tend to benefit from AI Overviews.”

“Some AI environments can drive positive brand outcomes, while others introduce real brand risk”