#190Is Qualitative Research Having a Comeback?
AI can synthesize what we already know. It cannot sit at a kitchen table and notice what everyone else missed.
Better Research
Reusable research-improvement: methods, search tactics, source lists, databases, archives, and tools/workflows for finding, verifying, organizing, or understanding information.
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#190
Don't Quant the Qual
The reason we have qual and quant separate is because qual is bad at counting things.
No, the iPhone (probably) didn't lower the birth rate
“Besides the iPhone, what else was happening from 2008-2011? The Great Recession.”
Most Mixed Methods Researchers Aren't
It also shows your awareness and maturity in your practice that you can name where you are strong and when you need help from an expert.
Synthetic Personas Aren't the Enemy
Are we going to define how they should be used or let someone else define it for us?
Do not 'do research'
“The more something feels like research, the more it can distance you from what you’re actually trying to understand.”
The wicked work that surfaces when AI unbundles research
“Senior researchers earn their seniority by recognizing when a framing is unstable or a method is going to mislead, and by being willing to absorb the social cost of saying so.”
Research papers on synthetic users walk back their claims
They are not the voice of the customer.
Researchers Asked LLMs for Strategic Advice. They Got "Trendslop" in Return.
“This propensity for AI to opt for buzzy ideas over reasoned solutions is called "trendslop," and leaders should beware of it warping their strategic planning.”
More links
- Will AI kill the research paper? Marginal REVOLUTION Saved #180
- Just Enough Research Erika Hall Saved #172
- Just Enough Research — Book Summary Ananda Vickry Pratama Saved #172