#190Rebrief Magazine — Store
The shop page for Rebrief Magazine, a Canadian print journal of advertising covering essays, fiction, visual experiments, and interviews, with Issue 01 dropping August 6, 2026.
Agency futures
How creative/strategy/media agencies are evolving.
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#190
Now Hiring — Viral Creative Producer
Score 9 or 10 on the taste test to unlock the application.
Welcome to the Guild of Better
Deserve is not earned by the customer. It is owed by the maker.
The End of Creative Agencies. Or the Beginning of the Right Ones.
Become an augmented creative solutionist.
Pitch analyzes RFPs and tells you how to pitch
A full pitch playbook
AI will make your marketing team faster and worse
A sharp take on how AI acceleration might compromise marketing quality and strategic thinking
The Semantic Drift of The Strategist
“So I grabbed 100 titles from 2nd-degree connections on LinkedIn that had strategy somewhere in the visible profile and ran some analysis.”
The Brand That Thinks
“The gap between these two kinds of brand is about to become unbridgeable. And most of the industry hasn't even noticed it's opening.”
The creative agency model is dead – that’s why I shut mine down
“This is the terminal flaw in the agency model: the profit margin squeeze is built into the system.”
The creative agency model is dead – that’s why I shut mine down
“This is the terminal flaw in the agency model: the profit margin squeeze is built into the system. You’re always competing against someone willing to go lower.”
Typography might be the last thing AI can't fake
“AI will make everything look the same. We're already seeing it. Most AI-generated images share the same aesthetic. Every template library offers the same layouts.”
What worked last time is the enemy of what works next
“It took me four years to paint like Raphael,” Picasso once said, “but a lifetime to paint like a child.”
The New Creator Economy Is Monetizing Your AI Brain
“What if you could subscribe to a domain expert's AI brain the way you subscribe to their newsletter?”
More links
- Appearing Productive in The Workplace No One's Happy Saved #181